This article refers to the incorrect use of a phrase in the Romanian language which risks, by mimetic multiplication, becoming the accepted norm in the current language. It is about the responsibility that we have (we – as Romanians but mostly) we, as coaches – because of the nature of our profession – towards the integrity of the language. Due to the difficulties and mismatch of meanings between Romanian and English I decided not to translate this text. Please accept my respectful apologies. Thank you!